Outdoor Fitness Franchise – The Low Down
Part of the attraction of an outdoor fitness franchise is the low cost of entry. Where other fitness franchises require premises that involve deposits, fit outs, utilities and so on, the outdoor franchise can exist within public area. Sometimes this is free, sometimes a licence is required but the outlay is usually low. Fitness is no longer limited to inside for passionate fitness entrepreneurs, it can be taken outside and augmented by online provision.
Key Points for an Outdoor Fitness Business
The following are some important considerations for the outdoor offering:
Equipment
This has to be relatively light and versatile, with good portability. The weight aspect speaks for itself, you cannot have a selection of barbells and dumbbells for every participant as you have to cart this stuff around! The likelihood is you will have sessions in 2 or 3 locations and it’s no fun unloading 500Kg worth of weight!
Versatility is important as it speaks to the breadth of exercises you can offer the customers. The more you can do with one bit of kit the better, progressions and regressions can then be managed with body weight options and slight changes in the format.
Portability is sometimes overlooked but the kit has to store efficiently and safely. If you have a normal car you will be getting your equipment out of a boot so it needs to be easily lifted from its storage position.
Location
The choice of location has to satisfy a few demands, some similar to a bricks and mortar setting. It has to be accessible so cannot be too remote or hard to get to. For us outdoor operators the quality of the surface is a factor; grass is fine but ensure that the area hygiene is up to scratch…An ideal arrangement can be renting area with a tennis club or cricket club. Very often these types of places are amenable to earning a bit of rent and are also able to offer some different surfaces if the normal area of grassed surface is too wet. If it is a public park you do have to check the licence situation and stick to the general guidelines.
Software Partner
This is a very important aspect of how you will operate both for product and commercially. From the commercial point of view, you want to be able to sign people up on an app and take payment in one smooth transaction.
From a product point of view you really do want to augment the outdoor sessions with some other services. The online exercise phenomenon did come off the boil a bit after all the lockdowns ended but nevertheless it is an addition that is becoming more common as a part of what should be offered. By live streaming a session or two you can either add value or still put a sesison on even if the weather is really bad so members still get value for money.
RISE Fitness Franchise
Here at RISE we thought those important points through carefully. On the equipment front that is why we incorporated the Y Bell. A versatile, portable and relatively light piece of kit. The Y Bell is a four in one piece of kit and the programming of sessions has enormous variety.
The software partners we have in Virtuagym (for commercials and online library), and Myzone, (for product enhancement), help RISE create a service that members will pay monthly dues for, we are not a £5 per bootcamp offering, we are much more that that.
And location, well there are 1000’s of great locations across the UK, in parks, cricket, tennis and rugby clubs in fact almost anywhere with some open-air space could host a RISE Fitness Franchise.
If you would like to talk to us about owning a RISE Fitness Franchise, please click here.
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